ChatGPT Ads tests sponsored agents and commerce integrations
OpenAI began testing Sponsored Agents that continue a conversation after an ad click, added prompt-based ad creation and Ads Manager tools, and launched ChatGPT Ads integrations with HubSpot and Shopify for eligible businesses.
Why it matters: Advertising is moving from a labeled placement into an interactive agent and connected lead workflow, creating new disclosure, measurement, permission and handoff questions for marketers and users.