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Google gives publishers a Preferred Sources button for AI results

Google documented an embeddable Preferred Sources control that lets readers select a domain without leaving the publisher's page. Selected publications can receive a preferred badge and greater visibility for that user in Top Stories, AI Mode, and AI Overviews where those surfaces are available.

Why it matters: The control gives publishers a direct, user-driven distribution path inside AI-mediated discovery rather than relying only on opaque ranking changes. It also creates a measurable acquisition event that can be tested against search and referral performance.

Read storyOriginal source · developers.google.com