OpenAI opens a Business Hub and Business Agent beta in ChatGPT
OpenAI launched Businesses in ChatGPT in beta. Eligible organizations can claim a Business Hub, manage public information and product feeds, view thresholded discovery analytics, and build a clearly labeled Business Agent; agents are initially limited to eligible United States ecommerce and online-service businesses.
Why it matters: ChatGPT is becoming a managed discovery and customer-conversation surface rather than only a referral source. That creates new operational boundaries around feed accuracy, sponsorship, analytics privacy, agent identity and escalation to a human channel.