ChatGPT Ads expands from pilot markets to self-service buying
OpenAI first expanded ChatGPT ads to five additional countries on 11 August. On 31 August it reported a $1 billion annualized revenue run rate and launched self-service Ads Manager buying across India, Europe, the Middle East and North Africa, while keeping ads labeled and separate from answers.
Why it matters: ChatGPT advertising has moved from a limited market test into a global intent-based buying channel. The India launch is directly relevant to brands testing discovery and consideration outside search and social feeds, while personalization boundaries still…